In the fashion world, new collections are normally presented twice a year according to seasonal trends and demands. Major fashion brands showcase their new lines in fashion shows many months in advance. The calendar is, therefore, a crucial factor in the fashion designer's profession.
My process of designing and creating is ongoing, all year round. The jewels I create are a result of curiosity, continuous exploration, and experiment. My collections are formed or changed according to the changes of conceptual themes that I'm intrigued by, exciting new materials, etc., but never depend on the time of year. This is why I see my jewelry as timeless, and I always keep creating loved pieces from older collections.